About TWING

We don't sell posts. We build you a system that sells.

TWING is a digital marketing, creative production and AI solutions agency founded by Shady Sirag, working with brands in Saudi Arabia and Egypt. We bring creativity, performance, data and AI into one way of working: understand the brand, its customer and its goal, then build the message, produce the content, run the campaigns, measure and improve.

To us marketing isn't posting content. It's a complete system that starts with understanding your customer and ends with numbers that tell you where every riyal went, and what to change next.

What sets us apart

Four things we do differently.

We understand before we act
Our first questions are about your business, your customer and your numbers, not colours and posts. The plan is built from the answers.
Two markets, two cultures
Our team is in Saudi Arabia and Egypt, so we write and design for each market in its own taste, dialect and seasons, never one translated version.
We build our own tools
When a problem kept coming up for our clients, we built a system for it. That's how Dallal was born, used inside TWING for over two years, followed by Madar and Rawaj.
We measure by what reaches your account
Likes don't pay rent. We track from the ad to the chat to the sale, and change what isn't working.

Where we work

Two markets we know from the inside.

Saudi Arabia

We write in its people's dialect and know its seasons, from Ramadan, National Day and Founding Day to summer and back-to-school, and we know how its customers shop on Snapchat, TikTok and Instagram.

Dammam, Eastern Province

Egypt

We know the close-to-home humour and the words that land fast, how customers compare and ask before they buy, and where they spend their time across Facebook, Instagram and TikTok.

6th of October, Giza

How we work

Five stages, from understanding to numbers.

See our services at each stage

01UnderstandThe brand, the audience and the business goal
02Shape the messageWhat we say, to whom, and how it looks
03Reach peopleAds, search and your website
04Turn them into clientsChats, follow-up and automation
05Measure and improveThe numbers you decide by

The team

One team, with every skill your business needs.

Instead of coordinating a designer, an ad buyer, a developer and an analyst in different places, our team works together on the same goal and the same numbers.

Want to join us?