Basic
A new agency or a 2 to 5 person studio that wants its accounts and sales in one place.
249SAR / month299
Billed yearly at 2,988 SAR, you save 600
- Users5
- Ledgers1
- File storage10 GB
- SupportEmail and WhatsApp
Management system for marketing and production agencies
Your agency's accounts and sales in one orbit
From the first lead to the quote, then the invoice, collection and expenses, then each client's profit, every rep's commission, each partner's share and your team's payroll. And every number in Madar opens the transactions behind it.
Reports
Profit per client and department
Every expense is tied to its revenue, so you see the real profit of each client, service and department without asking the accountant.
Dashboard
Your agency on one screen
This month's revenue, collections, receivables and profit, and every number opens the transactions behind it.
Clients
A client's whole history on one page
Invoices, payments, balance and files, and a PDF statement emailed to the client from inside Madar.
Accounts
Invoices and payment requests by status
Paid, partial or overdue, each in its currency and numbering, and payments settle the oldest invoice first.
Sales
Every lead at its stage
One owner per lead, duplicate detection, and stale leads go back to the team after 30 days.
Sales
Versioned quotes
A PDF quote under your agency's name, and once accepted the client and their monthly subscription are created automatically.
Commissions
Commission from actual collections
A share of what was actually collected before tax, earned on payment and paid on your agency's schedule.
Reports
Ready financial statements
Income statement, balance sheet, cash flow and trial balance from one reporting engine.
Tax
VAT report
Sales and purchase VAT for each period, ready for your return.
Permissions
A permission for every button
Ready roles you can edit and a switch for every action, so nobody sees what isn't theirs.
Mobile
On your phone as an app
Quick expenses, transfers and request tracking, with approval before any amount reaches the books.
Interface
Light and dark, Arabic and English
Madar follows your device setting, with your agency's colour and logo.
From249SAR a month
Every image is a real Madar screen, with a demo agency's data.
Not an idea on paper
Madar was built inside a working agency, for agencies like it
TWING serves clients in Saudi Arabia and Egypt, with teams and accounts in more than one country and transfers between them in different currencies. Madar is the system it runs all of this on, and it came out ready for any agency working in more than one market.
CountriesCompanies, branches and teams in more than one country
CurrenciesEvery transaction in its currency at that day's rate
One systemFrom the first lead to each client's profit
- The first version of MadarInvoices, payment requests, client costs and the company cash box, inside TWING.
- A fully upgraded versionDouble-entry, precise permissions, reports that drill down to each transaction, plus sales, commissions and the team.
- Ready for any agencyAfter months of daily use, Madar is now available for your agency.
Plans & pricing
Every feature on every plan. You pay for your team's size.
Plans differ only in users, ledgers, storage and support level. No feature is locked away.
Save up to 17% with yearly billingSave up to 20% with yearly billing
Launch offer for the first 10 customersPay monthly at the yearly price, for life, as long as you stay subscribed.
Pro
An agency of 6 to 15 people with freelancers and partners, often a company in two countries and two currencies.
579SAR / month699
Billed yearly at 6,948 SAR, you save 1,440
- Users15
- Ledgers3
- File storage50 GB
- SupportPriority replies
Advanced
A mid-size agency or group with a sales team, commissions and a full-time accountant.
1,079SAR / month1,299
Billed yearly at 12,948 SAR, you save 2,640
- Users40
- Ledgers6
- File storage150 GB
- SupportPriority and a monthly review session
Business
For more than 40 users, a group of companies, or anyone who wants Madar on their own server.
Custom
Pricing and limits that fit your size
- UsersCustom
- LedgersUnlimited
- File storageCustom
- SupportDedicated account manager
Prices exclude VAT (15%). Yearly is paid upfront and shown as a monthly price.
Prices exclude VAT (14%). Yearly is paid upfront and shown as a monthly price.
What Madar does
Your agency's whole cycle on one core
The same client, person and money appear in sales, accounts, HR and reports, with no duplicates and no copying by hand.
Accounts
Real accounting in an agency owner's language
Strict double-entry underneath, and screens you understand without an accounting background.
- A ledger per company or branch in its currency, and a chart of accounts ready for agencies.
- Invoices and payment requests on PDF templates in your name; payments settle the oldest invoice first and the rest becomes client credit.
- Exchange rates at the transaction date, and currency differences calculated automatically.
- Recurring expenses drafted every month on their own, and closed months that accept no new entries.
Clients and collections
One page per client with their whole history
The client, their branches and brands, with invoices in the parent client's name.
- A PDF statement emailed to the client from inside Madar.
- Debt ageing, and an alert when a due date passes.
- An archive of client files like registrations and contracts, with an alert before any document expires.
- Every expense is tied to its revenue, so each invoice and client shows its profit.
Sales and commissions
Commissions your reps trust
From first contact to contract, with commission calculated on what was actually collected before tax.
- A leads board, duplicate detection, and one owner per lead so two reps never fight over a client.
- Versioned PDF quotes, and on acceptance the client and subscription are created automatically.
- A target per rep and commission tiers you set; crossing a tier recalculates the difference on its own.
- Reps see their progress live: what they've hit, their tier, and how far the next one is.
People and freelancers
Payroll and freelancer dues where they belong
Payroll and freelancer reports flow into each department's and client's profit automatically.
- A monthly payroll per ledger and currency, with allowances, commissions and bonuses minus absences and advances, and a PDF payslip for each employee.
- Leave, permissions and attendance set the way your agency works, and a self-service account for every employee.
- Freelancers write their monthly report from their phone, and once you approve it, it becomes a cost spread across clients.
- Freelancers see nothing about the agency except their clients' names and their own money.
Reports
Click any number to see what's behind it
One reporting engine that combines every company and branch or splits each ledger, with every report exporting to Excel.
- Profit per client, department and service.
- Income statement, balance sheet, cash flow and trial balance.
- A VAT report for each period, and partners' equity exported to PDF and Excel.
- Payroll cost by month, department and country, cash balances and written-off debts.
Cash, partners and mobile
Money moving between partners and countries, and you know where it is
For agencies whose money moves between partners and countries, which is what Madar was built for.
- Cash boxes and bank accounts in their currencies, with transfers between countries shown as "in transit" until they arrive.
- Each partner's transactions, balance and share, and a private ledger only its members can see.
- Quick expense requests from the phone with a receipt photo, which reach the books only after approval.
- Works on any device, with an Android and iPhone app, in Arabic and English, light and dark.
Built on strict rules
Your numbers are protected, even from mistakes
- Real double-entry
- The database itself rejects any unbalanced entry, and approved entries are never edited, only reversed.
- Your agency's data fully separate
- Separation is enforced in the database itself, not just on screen.
- A permission for every button
- Roles are templates you edit, and individual exceptions need a written reason and expire.
- A log that can't be erased
- Who did what and when, with values before and after.
- Two-step sign-in
- A code from an authenticator app on sign-in.
- Encrypted daily backup
- Stored off the server, away from the platform's files.
- Temporary access for auditors
- Give an outside accountant or support access for a set time, and revoke it whenever you like.
- Every error has a reference
- A message with the real cause and a reference number that lets support find it in seconds.
Before you choose
Plans side by side
| Feature | Basic | Pro | Advanced | Business |
|---|---|---|---|---|
| Users | 5 | 15 | 40 | Custom |
| Ledgers (companies or branches) | 1 | 3 | 6 | Unlimited |
| File storage | 10 GB | 50 GB | 150 GB | Custom |
| Accounts, clients and collections | Included | Included | Included | Included |
| Sales, quotes and commissions | Included | Included | Included | Included |
| Payroll and freelancer portal | Included | Included | Included | Included |
| Partners, cash and transfers | Included | Included | Included | Included |
| All reports and exports | Included | Included | Included | Included |
| Mobile | Included | Included | Included | Included |
| Monthly review session | Not included | Not included | Included | Included |
| Dedicated account manager | Not included | Not included | Not included | Included |
Add-ons as you need them
Extra user39 SARper month
Extra ledger for a company or branch99 SARper month
Extra 50 GB file storage29 SARper month
Moving your old data, with a reconciliation report2,500 SAROne time, starting from
Setup and team training990 SAROne time, free with Advanced yearly
Extra user299 EGPper month
Extra ledger for a company or branch799 EGPper month
Extra 50 GB file storage199 EGPper month
Moving your old data, with a reconciliation report15,000 EGPOne time, starting from
Setup and team training5,999 EGPOne time, free with Advanced yearly
Before you ask
Questions we often get
Is Madar right for a small agency?
Yes. The smallest plan has every feature, and as your team grows you move up a plan or just add users.
I have a company and branches in several countries. Does it fit?
Yes. Each company or branch has a ledger in its currency, transfers record what left and what arrived, and currency differences appear on their own. Reports combine everything or split each ledger.
Does it issue e-invoices?
Connecting to the e-invoicing systems in Saudi Arabia and Egypt is on our roadmap. Today Madar records the official invoice number, attaches it, and includes its tax in the VAT report.
Does it handle payroll and freelancers?
Yes. A monthly payroll in each ledger's currency, PDF payslips, advances in instalments, and a portal where freelancers write their monthly report, which becomes a cost on clients.
Where is my data kept, and who sees it?
On cloud servers with an encrypted daily backup off the server. Each agency's data is fully separate in the database, and support can enter your account only with temporary permission you grant.
Can you move my old data?
Yes, as a separate service. We move invoices, collections and expenses from your system or Excel files, and hand you a reconciliation report before you go live.
Does it work on mobile?
Yes. Madar works on any device, with an Android and iPhone app, and has screens designed for mobile for expenses, approvals, sales reps, employees and freelancers.
Can I cancel?
Yes, and we hand you all your data before the account is closed.
Try Madar
We'll show you Madar on a complete demo agency
- A live demo on a demo agency full of clients, invoices and reports.
- We set up your account with a chart of accounts and roles ready for your agency.
- We move your old data if you need it, with a reconciliation report.
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