What we learn on the job, we write here.
Practical articles on ads, content, WhatsApp and measurement in the Saudi and Egyptian markets, with no fluff.
The browser pixel isn't enough anymore: why your ads need server-side tracking
iPhone privacy prompts and browser tracking limits mean part of your sales never reaches Meta, TikTok, Snapchat or Google. What changed, and how server-side tracking gives the platforms the full picture again.
Read the articleYour customers now ask AI: how does your business show up in the answer?
More and more searches start with a question to ChatGPT or Gemini, or with the Google summary above the results. What has changed in how customers find you, and how to prepare your website to be mentioned in those answers.
Read the articleFrom a WhatsApp message to a confirmed order: organising chat sales so no customer gets lost
If WhatsApp is your main sales channel, the problem usually isn't the number of messages but how they're handled. Here's how Dallal turns chats into orders with an owner, clear stages and a known ad.
Read the articleYou know your agency's revenue, but do you know the profit on each client?
Many agencies know what came in this month but not which client earns them money and which costs more than it pays. Why that happens, and how Madar ties every expense to its revenue, from the first lead to the profit.
Read the articleIs your salon on a shared booking platform? What you lose, and the alternative
Shared booking platforms made it easy for salons and beauty centres to start, but they put your customer in front of your competitors on a page that doesn't look like your brand. Why business owners are moving to booking and payment under their own name, and how Rawaj by TWING builds it.
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