Spending on ads but not sure what came back?
We plan and run your paid campaigns on Meta, Google, TikTok, Snapchat and more, and measure them by business results: orders, sales, qualified leads and WhatsApp chats, with the cost of each customer and the return on spend. We work in the Saudi and Egyptian markets.
- Understand
- Shape the message
- Reach people
- Turn them into clients
- Measure and improve
What you get with us.
A clear goal before any spend
We define success with you: an order, a chat or a qualified lead, and what you can afford to pay for it, before any campaign goes live.
Tracking done right
We set up pixels and server-side purchase events, so the platforms learn from real sales, not clicks.
Campaigns by customer stage
People meeting you for the first time, people who visited and didn't buy, and buyers who could come back. Each gets its own message and budget.
Ads tested every week
Different angles, messages and designs; we stop what's weak and put more behind what works.
Linking ads to chats and orders
We know which ad brought each chat and each order, instead of settling for the platform's numbers.
Reports in sales language
Cost per order, return on spend, and what we suggest next. Not tables of clicks and views.
Four clear steps, with you in every one.
Audit
Your ad accounts, current tracking and what you spent before us.
Plan
The goal, the budget and the first tests to run.
Launch and optimise
Daily monitoring and weekly improvements to ads and audiences.
Decide how to scale
A monthly report: where to add budget, and where to stop.
We measure what matters to you.
- Cost per order or lead
- Return on ad spend
- Chats and orders from each campaign
- Conversion from chat to sale
Rawaj
In Rawaj we built the same tracking into the system: every booking and purchase reaches the ad platforms from the server, carrying its ad all the way to the invoice.
Discover Rawaj
Before you ask.
What's the smallest ad budget you recommend?
It depends on the field, the market and the goal. We suggest a starting budget once we understand your product and margin, so it's enough for a real test.
Do the ad accounts stay in my name?
Yes. We work in your ad accounts with access you grant us, so the accounts and their data stay yours.
When do results show?
The first weeks are usually for learning and testing, then the picture gets clearer. We share what we see from the first week.